Yes, because they protect two different things. Your LLC establishes your business entity. It does not give you federal protection over the name, brand, podcast, program, or other identifying mark you have built your reputation around. Trademark protection is what addresses the brand itself.

A registered trademark gives you the exclusive nationwide right to use your name, logo, or slogan in connection with your goods or services — and the legal standing to actually enforce that right if someone else copies you. And because a trademark is a real, ownable business asset, it can add value if you're ever selling the business, bringing on investors, or licensing your brand to someone else. In short: it's the difference between using a name and owning it.

You can use the ™ symbol the moment you start using your name or logo in business — no filing or approval required. It signals you're claiming rights to the mark under common law. The ® symbol can only be used once your trademark is officially registered with the USPTO — using it before then is actually against federal law.

You have options. The complete Trademark Protection package is $2,500 and payment plans may be available. Either way, you receive the same attorney-led trademark service regardless of which payment option you choose. But ask yourself this: Can I afford the cost of waiting? The cost of not trademarking almost always ends up being higher than the cost of doing it right the first time.

Filing a form is only part of protecting a brand. This service includes a comprehensive trademark search and direct attorney guidance so potential conflicts, filing issues, and legal risks can be identified before you simply submit an application and hope for the best.